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Market Outlook

(continued)

To Sell or Not to Sell

If you are in vigorous and good health financially and physically, enjoy your newspaper work, excited about your newspaper's future and have no competition concerns, then it is premature to consider selling your newspaper.

Maybe you should consider selling your newspaper if you fall into one of the following categories:

1.

Nearing retirement age and no one in the family appears qualified or interested in taking over the family business.

2. You are uncertain about the competition and your business outlook for the future.
3. You are tired and burned out after spending long hours each week for years at your newspaper office.
4. You have health concerns.
5. You have worked hard, made money and now you're ready for the next challenge. You are ready to move on.

Selling your business can be a complex procedure. Never assume a buyer will have the same perception of value as you do. Always involve professionals to help you with the process.

Quotes from Known Leaders

"No man's life, liberty or fortune is safe.. .while the legislature is in session."
~ Ben Franklin

"First they ignore you, then they laugh at you, then they fight you, then you win."
~ Mahatma Gandhi

"Forgive your enemies, but never forget their names."
~ John F. Kennedy.

"If we are going through Hell, keep going."
~ Sir Winston Churchill

"We are not retreating-we are advancing in another direction."
~ General Douglas MacArthur.

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Market Outlook contains general information with respect to the publishing business. It is not intended as a substitute for specific professional advice or opinion. Rickenbacher Media assumes no responsibility for errors or omissions.

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