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Market Outlook
23 Years Experience in Print Media Transactions

Vol.18, No.1

Publishing
sees positive, negative changes

The changing newspaper industry reveals some positives to go along with well known negatives

On the positive side, values remain upbeat for strong weekly and small daily newspapers, shoppers and specialty publications in solid markets.

We all know that is not true for daily newspapers in major cities, as well as small weeklies and small dailies in declining markets that are not profitable and not growing.

Revenue in some of these newspapers as well as most media is temporarily affected by the present short term economic situation such as declining real estate and auto advertising. This is temporary and it generally does not hurt circulation and market penetration.

Advertising across the board is down today due to present economic conditions. Internet advertising revenue also is expected to decline through next year, according to New York research firm EMarketer, Inc.

The buying and selling market nationwide has been expected to change over the next few years due to the retirement of baby boomers, but we haven’t seen much impact yet. It could be that some retirement age people have decided to delay retirement .

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Market Outlook contains general information with respect to the publishing business. It is not intended as a substitute for specific professional advice or opinion. Rickenbacher Media assumes no responsibility for errors or omissions.